WHY OPTIMISE YOUR WEBSITE?
You can hardly claim to be the absolute best in the business when no one has ever heard of your company. Sometimes you need to work on making people aware of your company even if that doesn't result in immediate sales, but you will gain more revenue in the long term by building yourself up and ensuring that your target market knows who you are.
If your website is ranking in search engine results pages then users will spot your company name, and the more they see it, the more they will associate your expertise in the field A great way to earn brand recognition from potential consumers is to get your website ranking on the search engine results pages.
Consumers are unaware of the techniques and benefits that SEO can offer, assuming that if a company is ranked highly on Google it is because they are trust worthy, reliable and are appropriate to that search term. By implementing SEO techniques to your website, and improving your rankings, it can be a great way to improve your brand recognition.
|ABOUT SEO OPTIMISATION ...
Search Enigine Optimisation is a long term online marketing process that but has extremely beneficial results. By implementing SEO techniques into your website, and improving your rankings, it can be a great way to show the consumer that your company meets their requirements and will be a great way to improve your brand recognition.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.
CAN I DO SEO MYSELF?
Search engines are unique in that they provided targeted traffic - people looking for what you offer. Search queries, the words that users type into the search box, carry extraordinary value.
The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. But, with a little practice you can be well on your way to becoming a guru. Whether you want to do the work yourself or contract it out will depend on your situation.
If you value your time highly and you're not that confident or knowledgeable about SEO, you might find that spending time trying to spread the word about your site and get backlinks is time consuming, while you can better utilize your time on another part of the business. For a minimal once-off amount we can set-up and assist you in SEO optimisation for your business website. Contact us for more information and options.